How to optimize Checkout Woocommerce

Being a Woocommerce expert & having 10+ years of experience in this industry, I can put some most important points to consider while building your checkout page.

1. Avoid unnecessary fields – Default Woocommerce checkout gives you a bunch of all necessary fields. Many of them like Company name etc. – you may not need them. Showing customers so many fields(especially which does not mean anything to you), can cause customer to leave the site without filling out all details.

   Try to minimize the number of fields. Re-think about each field it – “Do I really need this information?“!

   If you are not technical person or not sure how to remove unnecessary fields, you can get this plugin. It gives you On/Off settings for each field in admin so that you can toggle them on/off and also add necessary fields if needed.
2. Keep billing email first in the checkout, so that in case if customer leaves the checkout page, you can remind them about abandoned cart. According to my experience, recovering abandoned cart can boost your revenue by 10%. – Don’t miss this. Above mentioned plugin allows you to do this as well!!
3. Don’t flood customer with upsells! Upsells are definitely good for revenue boost and it helps site. But some sites keep showing upsell products one after another and users leave checkout page without placing actual order. Balance this evenly!
4. Minimize number of ajax requests on checkout page. For each ajax request, customer has to wait until the request completes. Nobody likes to wait! 🙂 😉
5. Split checkout process into smaller steps. When users see step by step progress, it encourages them to complete each milestone and have better clarity on how far they are from completion.

   If you are not too sure on how to add steps view and build multistep checkout, then you can use this plugin.

For any further technical consultation on this, feel free to reach out to me here! Its free! or if this article helped you, then you can share a cup of coffee here! 🙂

Category: Helping hands, How to
Tags: optimize checkout Woocommerce, Optimize sales woocommerce